Buy Exclusive Heat Pump Leads for UK Installers
Boiler Upgrade Scheme-eligible heat pump leads — air source and ground source — sourced from homeowners actively researching renewable heating on heatpumpsandsolar.co.uk. 100% exclusive, OTP-verified, and delivered in real time to your CRM. MCS-certified installers only. Your first month is free.
Shared Heat Pump Leads Are a Margin Killer
Heat pump installations are high-value jobs with a long sales cycle, so the last thing you need is to arrive as the third or fourth installer quoting the same homeowner. Shared-lead marketplaces sell the same enquiry to multiple firms at once — you race to call first, then race to the cheapest price, and the job that should have carried a healthy margin becomes a break-even scramble.
Many heat pump "lead" providers also bulk-buy low-intent data, run generic social ads, and resell aged enquiries from homeowners who never had the budget for the post-grant contribution. By the time you call, the lead has either gone cold or was never qualified in the first place.
Three quotes, one winner
Shared leads mean you quote against competitors on price — not on system design or aftercare.
Unqualified on the grant
Homeowners who don't understand the post-BUS contribution waste your survey time when the quote lands.
Wrong property type
GSHP leads with no land. ASHP leads with nowhere for the outdoor unit. Filtering fails on shared networks.
Aged, resold enquiries
Resold heat pump leads are often weeks old — the homeowner signed elsewhere or abandoned the project.
Exclusive Heat Pump Leads From Our Consumer Marketplace
HeatPumpsAndSolar.co.uk is a consumer marketplace where UK homeowners research renewable heating — running our heat pump savings calculator, comparing running costs against oil and gas, and reading our Boiler Upgrade Scheme guides. Every heat pump lead we sell originates here, from a homeowner who has self-qualified through genuine intent.
During verification we pre-educate each homeowner on the Boiler Upgrade Scheme grant — up to £9,000 for off-gas oil and LPG properties, £7,500 for on-gas and electric — and on the realistic contribution they will need to make, typically around £5,000 after the grant. That single step filters out the low-budget enquiries that waste your surveyor's time.
How it works
- Homeowner enquires on heatpumpsandsolar.co.uk after using our savings calculator and reading the BUS grant guides.
- 8-point verification — homeowner status, property suitability, financial eligibility, OTP phone & email, TPS screening, and a 1–3 month project timeline.
- Exclusive lock — the lead is assigned to one MCS-certified contractor and permanently sealed, never resold.
- Real-time delivery to your CRM, plus email and SMS the moment verification passes.
National backlog of homeowners
Demand for heat pump installations is outpacing our partner network across the country. We have verified homeowners waiting and not enough MCS-certified partners to take the leads in every region.
Two lead categories, one network
- Air source heat pump leads — £25–£50 per lead
- Ground source heat pump leads — £40–£65 per lead
- Exclusive territory — lock your postcode areas
- Real-time CRM push, email & SMS
- First month free, no setup fees
- Credit replacement within 4 working days
What Every Heat Pump Lead Includes
Each heat pump lead is pre-qualified on the details that decide whether an installation will proceed — grant eligibility, property suitability, and a realistic budget.
Boiler Upgrade Scheme eligible
Homeowner pre-educated on the BUS grant and their expected contribution.
Homeowner status verified
Freehold ownership confirmed so the property is theirs to install on.
Property suitability checked
Building type, age, and insulation context captured to inform system sizing.
Current heating fuel captured
Oil, LPG, gas, or electric — so payback and running-cost savings can be modelled.
Outdoor-unit / land space confirmed
ASHP: outdoor-unit space. GSHP: land availability for ground loop arrays.
OTP-verified phone & email
Both channels pass a one-time-password check — no dead numbers.
Project timeline 1–3 months
Filtered for action within a defined installation window, not just browsing.
Budget alignment
Minimum capital contribution confirmed beyond grant allowances.
TPS screened
Every record checked against the UK Telephone Preference Service register.
Transparent Per-Lead Pricing
Heat pump leads are priced by category, reflecting project value and qualification depth. Your first month is free — claim it before a local competitor locks your postcode area.
Partner Trial
Free
first month
- First month of heat pump leads free
- No setup fees
- No long-term contract
- Full 8-point verification
Growth Tier
5% off
25+ leads / month
- 5% discount on standard unit rates
- Real-time CRM push
- Credit replacement within 4 days
- Exclusive territory options
Enterprise Tier
12% off
50+ leads / month
- 12% discount + custom CRM mapping
- Dedicated portal access
- Priority territory locking
- Account management
Standard heat pump lead rates
| Lead type | Price per lead | Min order | Delivery |
|---|---|---|---|
| Air Source Heat Pump | £25–£50 | 10 leads | Real-time CRM push |
| Ground Source Heat Pump | £40–£65 | 10 leads | Real-time CRM push |
No-arguments credit replacement within 4 working days for invalid numbers, rented/council property, duplicates, or out-of-postcode enquiries. First month free for new partners; standard rates apply thereafter.
Exclusive vs Shared Heat Pump Leads
On a high-value, long-cycle sale like a heat pump, exclusivity is the difference between a profitable install and a price-war scramble.
| Comparison | Shared lead networks | HeatPumpsAndSolar.co.uk exclusive |
|---|---|---|
| Installers receiving the same lead | 3–4 competing firms | 1 installer — locked permanently |
| Close rate | ~10–15% | ~3x higher with exclusive leads |
| BUS pre-education | Often none | Homeowner pre-educated on grant & contribution |
| Property/land filtering | Generic, mismatched | ASHP & GSHP suitability verified |
| Lead source | Third-party lists & social clickbait | Organic, calculator-led homeowners |
| Delivery | Daily batch file or portal | Real-time CRM, email & SMS |
| Resale | Resold to multiple buyers | Never resold — 100% exclusive |
| Replacement policy | Varies, often refused | Credit within 4 working days |
Compliance & Trust
We only distribute heat pump leads to certified contractors — a legal requirement for the Boiler Upgrade Scheme. This protects homeowners and keeps the data trusted across the industry.
MCS Certified
Required for BUS grant eligibility
RECC / HIES
Consumer protection codes
GDPR & TPS
ICO registration: ZB924628
NAPIT
Competent person scheme
Replacement Policy
If a lead doesn't meet the standard, you don't pay for it. We credit replacement leads within four working days, no arguments, when any of the following apply:
- The phone number is disconnected or incorrect
- The property is rented or council-owned housing
- The inquiry is a duplicate or a competitor submission
- The property lies outside your pre-approved postcode list
Frequently Asked Questions
How much do exclusive heat pump leads cost in the UK?
Heat pump leads from HeatPumpsAndSolar.co.uk range from £25 per lead for air source heat pump enquiries up to £65 per lead for ground source, reflecting the higher project value and qualification depth. There is a minimum order of 10 leads. New partners get their first month free, with 5% off on the Growth tier (25+ leads/month) and 12% off plus custom CRM mapping on the Enterprise tier (50+ leads/month).
Are heat pump leads shared with other installers?
No. Every lead is 100% exclusive — assigned to a single MCS-certified contractor and permanently locked. It is never resold or shared with other firms, unlike shared-lead marketplaces such as Boiler Guide or Leads2Trade which sell the same homeowner to three or four competing installers and trigger price wars.
Are the leads pre-qualified for the Boiler Upgrade Scheme (BUS) grant?
Yes. During verification on heatpumpsandsolar.co.uk, homeowners are explicitly pre-educated on the Boiler Upgrade Scheme grant — up to £9,000 for off-gas oil and LPG homes and £7,500 for on-gas and electric properties — and on their expected contribution, typically around £5,000 after the grant is applied. This filters out low-budget enquiries so you only speak to buyers who understand the real cost.
What is the difference between air source and ground source heat pump leads?
Air source heat pump leads (ASHP) suit properties with outdoor space for the unit and are priced £25–£50 per lead. Ground source heat pump leads (GSHP) target rural, off-gas-grid properties with sufficient land for ground loop arrays and are priced £40–£65 per lead. This umbrella page covers both; you can also lock exclusive territories on the dedicated ASHP and GSHP lead pages.
Where do the heat pump leads come from?
Leads are sourced organically from homeowners researching heat pumps on heatpumpsandsolar.co.uk — using our savings calculator, reading grant and running-cost guides, and submitting a verified enquiry. We do not buy third-party lists or use social clickbait. Every phone number and email passes an automated SMS one-time-password (OTP) check and is screened against the UK Telephone Preference Service (TPS) register before delivery.
Do I need MCS certification to receive heat pump leads?
Yes — MCS certification is mandatory and verified independently before you join. It is a legal requirement for homeowners to access the Boiler Upgrade Scheme grant. We also require compliance with a consumer protection code such as RECC or HIES.
How are leads delivered and how fast?
Leads are delivered in real time — directly to your CRM via real-time push, plus email and SMS — the moment a homeowner passes verification. There is no daily batch file and no portal to log into.
What if a heat pump lead is invalid?
We credit replacement leads within four working days, no arguments, if the phone number is disconnected or incorrect, the property is rented or council-owned housing, the inquiry is a duplicate or competitor submission, or the property lies outside your pre-approved postcode list.
More Exclusive Lead Types
Most heat pump installers take both air and ground source leads — and many also install solar. Lock your exclusive territory across the full cluster.
Solar Leads
Exclusive solar PV leads with roof suitability and SEG eligibility verified.
£15–£35 per leadAir Source Heat Pump Leads
BUS-eligible ASHP leads with outdoor-unit space and heating fuel verified.
£25–£50 per leadGround Source Heat Pump Leads
Niche rural, off-gas-grid leads with land availability verified for ground loops.
£40–£65 per leadSee our full vetted installer network or apply to become a partner.
Lock Your Exclusive Heat Pump Territory
We have a national backlog of Boiler Upgrade Scheme-eligible homeowners and not enough MCS-certified partners to take the leads. Claim your first month free and secure your postcode area before a local competitor does.
Apply to Become a Partner